Michael Guimarães de Almeida
Product Designer with 12+ years of experience in high-complexity SaaS ecosystems, working at the intersections of Design Strategy, Design Ops, and tactical execution. Proven track record in building 0→1 products on B2B and B2C platforms across the corporate benefits, healthtech, and edtech sectors. Specialized in leading agile squads (Agile/Scrum), facilitating discovery workshops, building scalable Design Systems, and aligning cross-functional teams. Acting as a strategic bridge between Product, Engineering, and Business, driving accessibility (WCAG 2.1) and measurable UX metrics.
Skills
Alelo Brasil
Tools
Figma Ecosystem;
Sketch;
Adobe XD and Creative Cloud;
Lucidchart;
Maze;
Miro;
Methodologies
Agile/Scrum;
Design Thinking:
Lean UX;
Especialization
Design Systems;
Design Ops;
Accessibility (WCAG 2.1);
Languages
Portuguese (native),
Inglês (Advanced)
Experience
Dec, 2021 - Oct, 2025
Lead UX Designer
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Led Alelo Pod (0→1) from discovery to launch across B2C (8M consumers) and B2B (150K companies), defining IA, critical flows, and requirements. Delivered 5 critical + 8 complementary flows; reached 50 clients and R$400K revenue in the first month.
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Conducted Heuristic Evaluations across 4 HR benefits portals, identifying 400+ improvement points. Resolving 45% raised portal CSAT from 66% to 68%.
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Led weekly discovery workshops and design critiques with stakeholders and Product teams, reducing rework and accelerating delivery across 6 products. Active design advocate in agile ceremonies.
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Led Customer Journey mapping for Alelo E-commerce and built the purchase and onboarding flows for new B2B HR clients.
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Design lead for B2B and B2C platforms, ensuring experience consistency across multiple channels within cross-functional teams of ~15 people.
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Owned Design Ops across 15 squads: Design System governance, handoff, documentation, and workflow standardization. Results: Lead Time cut from 20→11 days, Cycle Time from 12→7 days, 251 DS components delivered, and ~R$5M in estimated savings.
Mar, 2019 - Ago 2021
Senior Product Designer
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Launched Virtual Urgent Care (0→1) during COVID-19 in agile sprints, enabling teleconsultations under extreme uncertainty. Facilitated discovery workshops with physicians, managers, and 35 patients to validate critical flows. Result: NPS increased from 57 to 88 points.
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Coordinated the complete redesign of the digital care journey through research-driven iterations and cross-functional alignment across Product, Clinical, and Technology squads. Scale achieved via a robust Design System and usability-tested flows. Results: 140K+ elective teleconsultations completed, generating ~R$5.5M in operational savings.
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Led Design Good Practices initiative — training 50 people on user research, usability testing, and stakeholder interviews, with insights documented in UX artifacts shared across the cross-functional team.
Mar, 2016 - Mar, 2019
Product Designer
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Led the evolution of Dell Accessible Learning in agile sprints, ensuring WCAG 2.1 compliance for students with hearing, visual, and motor disabilities. Scaled through an accessible Design System and Design Critique processes. Results: SUS score raised from 55 to 74; 5,000+ enrolled students with a 67% course completion rate.
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Managed Design practices with a 50-person Dell team of diverse disability profiles, conducting usability testing with assistive technologies (screen readers, Brazilian Sign Language) and co-creation workshops with instructors and students to iterate on navigation and content components.
Alelo Brasil
LEAD — Dell + IEPRO
Hapvida
Remote
Fortaleza, BR
Fortaleza, BR
Education
Complementary
Courses
2018
Unifanor Wyden
Bachelor of Design — Graphic Design
2010
IFCE
Technical Degree in Information Technology
2024
PUCRS
Design Leadership (team management, design culture, metrics)
2022
Mergo
UX Metrics
2021
MEIUCA
Design System & Design Ops